Spark Business CEO Zach Suppala, who lead the company’s tremendously successful Kickstarter campaign for the Spark Core hardware, will share his instructions on “How to Scale your Business from One to 100,000 Units Practically Overnight” with his presentation at EE Live! 2014’s Hardware Startup Engineering Summit.
EE Live! is the premier technical conference and expo for electronics design engineers, providing a wide variety of programs for attendees to learn about the latest advancements in their fields, pick up new skills, network with their peers, and much more. The four-day event kicks off on March 31, 2014 at the San Jose McEnery Convention Center, with the Hardware Startup Engineering Summit taking place April 1 – 2.
The summit is designed for engineers who want to create a new market, disrupt an existing one, or learn more about the agile product development strategies employed by successful hardware startups today. Topics covered during the summit will range from funding strategies to tips on refining your design to get it into production, to finding and working with a manufacturing partner and successfully navigating your way through the trade-offs and challenges inherent in every step along the way.
Suppala will share his experiences learning from his company’s first (failed) Kickstarter campaign — his team managed to finish its second, revised campaign with almost $568,000 from about 5,500 backers for its Spark Core (hardware enabling any lighting device to join a WiFi network) after simplifying the manufacturing process behind the product, retooling its marketing message, and dramatically lowered its funding aspirations.
As part of his “How to Scale your Business from One to 100,000 Units Practically Overnight” talk, Suppala will look at the six-month journey Spark took to bring the product to market. He’ll not only discuss crowdfunding through Kickstarter, but also working at the speed of China, building a supply chain from scratch, and making a product flexible.
You can purchase an EE Live! 2014 All Access pass or an Engineering Summit pass to attend Suppala’s presentation at the Hardware Startup Engineering Summit through the conference’s official site. Make sure to follow updates about EE Live!’s other keynotes, programs, sessions, and announcements on the conference’s social media accounts on Twitter, Facebook, LinkedIn, and Google+.